Your name is a valuable asset
The expression 'To have is good name' is there for a good reason. A name is much more than just the identification of a company or a product. A name or brand name, but of course also a logo, can be well established in a market and recall direct associations with a trustworthy, professional company. Your company for example. Great brand names show that a name that was once unknown can become a valuable multimillion euro name.
Avoid trademark infringement
You want to be assured that you have an exclusive title to your (brand) name. Every is name is free to be used unless someone else has registered such a name and can claim its rights. Registering your name as soon as possible is therefore a simple way to avoid any unpleasant surprises such as others using your name, others claiming your name or even worse, others claiming damages for usage of your own name! Surely the owners of hotel ?Arena? in Amsterdam never imagined that a stadium with the same name would be build. As the rightful owner of the name they successfully defended infringement by Amsterdam Arena Stadium of their registered name and received a very large settlement.
Renewal
The Benelux registration is valid for ten years and may be renewed indefinitely in blocks of 10 years. Six months prior to expiration you will be reminded in writing of the expiration date. Please inform us I you would like to make use of this option.
If Merk-Echt is perform the 10 year-renewal of your registration, the following services are included:
* Basic registration fees Benelux Registrar
* Appointment of MerkEcht as your professional trademarks representative
* Verification of name and address information
* Verification of the Locarno-class of goods and services in which your product is registered.
Mandate
When you appoint Merk-Echt as correspondent, we'll take care of all correspondence with the Benelux Trademarks Office.
Renewing your registration will guarantee your rights to your trademark for a period of 10 years. You have the right to act against infringement by others. We strongly advise you to consider trademark monitoring as soon as possible.
