Welcome at Merk-Echt
We are a relatively new trademark agency, based in the heart of the Benelux. Our goal is to deliver fast, efficient, involved and accessable services that address the complex issues that customers face today regarding their intellectual property rights. This is done by a highly qualified and dynamic young team.
Your name is a valuable asset
The expression ‘To have is good name’ is there for a good reason. A name is much more than just the identification of a company or a product. A name or brand name, but of course also a logo, can be well established in a market and recall direct associations with a trustworthy, professional company. Your company for example. Great brand names show that a name that was once unknown can become a valuable multimillion euro name.
Avoid trademark infringement
You want to be assured that you have an exclusive title to your (brand) name. Every is name is free to be used unless someone else has registered such a name and can claim its rights. Registering your name as soon as possible is therefore a simple way to avoid any unpleasant surprises such as others using your name, others claiming your name or even worse, others claiming damages for usage of your own name! Surely the owners of hotel ‘Arena’ in Amsterdam never imagined that a stadium with the same name would be build. As the rightful owner of the name they successfully defended infringement by Amsterdam Arena Stadium of their registered name and received a very large settlement.
Merk-Echt: Protection of your intellectual property
Merk-Echt is the right address to register your brands and obtain advice from our trademark specialists. In addition Merk-Echt works in close cooperation with several well-known law-practices worldwide. This enables us to provide you with dedicated legal assistance in case of a trademark infringement. We can also protect your designs or models.
